Sep 6, 2023
You’ve probably heard the incredible story of Nearest
Green, the former slave who taught Jack Daniel how to make whiskey.
If you haven’t, you’re in for a treat. If you have, I invite you to
dive deeper into the story, the history, the mission and the
legacy, guided by Fawn Weaver, Founder and CEO of Grant Sidney,
Inc. (GSI), a privately held investment company, which owns Uncle
Nearest Premium Whiskey.
Uncle Nearest is currently the fastest-growing
American whiskey brand in U.S. history. A brand she founded with
her husband in 2016 and has since made her mark on history, culture
and the spirits industry. After learning about Uncle Nearest, a
formerly enslaved man who taught Jack Daniel how to make Tennessee
whiskey, Fawn was on a mission to solidify, or as she says, cement
the legacy of Nearest Green. Uncle Nearest as he was referred too,
was the first known black master distiller, which up until that
point when Fawn started this journey, was sadly lost in history and
less known by a wider audience.
Fawn and her husband purchased the 300-acre farm in
Tennessee, where Nearest taught Jack how to distill and has since
been on a mission to bring this legacy to life through the bottle,
its award winning liquid and incredible story. As actor Jeffrey
Wright (a passionate consumer and collaborator of Uncle Nearest)
who you’ll know from popular series and films like Westworld,
Shaft, The Batman, James Bond No Time To Die and many others,
says…”its a story that unifies us.”
There was a deep love and respect between Jack Daniel
and Uncle Nearest. This is a story of love and respect, not a story
of a successful historical white man taking advantage of a black
man. But just like Uncle Jack, as he’s known in Tennessee, Uncle
Nearest’s legacy deserves to stand on its own and to never be lost
again.
Fawn and her team are ensuring people will be telling
the story of Uncle Nearest for generations to come, but also
uplifting and supporting so many other brands along the journey.
Please enjoy the conversation with storyteller, serial
entrepreneur and sprits industry innovator Fawn Weaver.
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The Story of Nearest Green w/ Jeffrey Wright:
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